9 Things To Consider When Planning A New Website (part 3 of 3)

In last week’s post (2 of 3), we talked about: 4. Developing your brand’s story 5. Competitor research 6. The customer-centric approach to gathering requirements In today’s final post on what you should consider when planning a new website, we’ll be looking at Content Planning Your website’s structure (architecture, menus etc) We’ll touch briefly on… Read more »

Why We’ve Altered The Value Proposition Canvas

After discovering the Value Proposition Canvas last year, I’ve been meaning to write about it for quite some time. I’ve written about the Business Model Canvas before, which ties in to the Value Proposition Canvas. For us here at Digital Heart, the Value Proposition Canvas is very interesting to us as it ties heavily into… Read more »

An Easy Way To Create A Customer Persona

Earlier this week, we discovered this fantastic tool by HubSpot that allows you to create a Customer Persona in minutes. This is a B2B tool, so suits businesses that sell products and services to other business professionals. The principles, however, are similar when creating personas of consumers. “A customer persona is an archetype of an individual… Read more »

The 5 Pitfalls Of Why Web Projects Fail

If you are a small business owner or marketing manager, you are well aware of the world-wide rise of online usage. Whether you sell your products or services online, or get the majority of customers through word-of-mouth, you know that a good website is an essential ingredient to build your brand presence. If you sell… Read more »

How To Create A Customer Persona

A customer persona is an archetype of an individual fictional character, preferably based on research, not just intuition. They encourage businesses to relate to customers as human beings and create products and services from a customer-centric perspective. Why are they important? A customer personas can help in many ways: Narrowing down your target audience Realising that… Read more »