How creating website personas can help startups clarify the direction they should take, and why I haven’t done this yet for Digital Heart. Can one person be the interviewer and interviewee? (Is a one-person workshop really a workshop) – The small business dilemma
Lead generation can be a headache to small businesses, especially at the beginning before you get a chance to spread word-of-mouth. So what are your options as a small business looking to reach new audiences? Inbound marketing and SEO is one thing, but how about the more traditional ways of obtaining data? This post lists your options for data providers, with pros and cons.
Should small businesses invest time and money into social media? it doesn’t always work – One interesting anecdote is the failed Pepsi campaign on social media a couple of years ago. Pepsi had invested millions in social-responsibility campaigns on Facebook and Twitter, at the expense of traditional media such as TV ads. So what should we do as small businesses?
WordPress is a great platform, we know this. But are there any alternatives for the non-coder small business owner? I’ve tried WIX and loved it. It’s not perfect by any means but so easy to use. This post looks at the very basic pros and cons for each