January 2014

What’s a CRM system and do I need one for my small business?

CRM stands for Contact Relationship Management. These days a CRM is likely to be a web application, or software you can install on your computer or server.

Do you need one? if you manage a small business or charity that wishes to build an ongoing relationship with your contacts (most businesses do because it take less effort to get repeat business than to get new business), then the answer is a resounding YES.