October 2015

How To Create A Customer Persona

A customer persona is an archetype of an individual fictional character, preferably based on research, not just intuition. They encourage businesses to relate to customers as human beings and create products and services from a customer-centric perspective. Why are they important? A customer personas can help in many ways: Narrowing down your target audience Realising that… Read more »

Weekly Roundup Of Our Favourite UX Articles

Our focus for this weekly roundup is on our favourite UX articles. We’ve picked out our favourite articles, videos, and interviews about the topic and we hope you enjoy our comments on each piece. As a side note, my favourite article for this week was by Digital Telepathy. If you are struggling with a creative… Read more »