June 2016

Why We’ve Altered The Value Proposition Canvas

After discovering the Value Proposition Canvas last year, I’ve been meaning to write about it for quite some time. I’ve written about the Business Model Canvas before, which ties in to the Value Proposition Canvas. For us here at Digital Heart, the Value Proposition Canvas is very interesting to us as it ties heavily into… Read more »

An Easy Way To Create A Customer Persona

Earlier this week, we discovered this fantastic tool by HubSpot that allows you to create a Customer Persona in minutes. This is a B2B tool, so suits businesses that sell products and services to other business professionals. The principles, however, are similar when creating personas of consumers. “A customer persona is an archetype of an individual… Read more »