Nowadays, blogging is an essential part of a company’s brand online. Not only does it help for SEO purposes and bringing in more traffic and potential customers, but it allows you to talk more about your brand. Perhaps there are areas you’d like to highlight about your company, such as the environmental or charitable work your company does. It could be a thought piece on your industry, or an article answering frequently asked questions from customers.
Either way, there are plenty of topics to blog about.
However, the main benefits in blogging become available when articles are published regularly. So how can you coordinate your team efficiently to be consistent with publishing posts? And what about finding blog images, writing good article headlines, optimising the content for SEO, and proofreading the content? There are so many things to do…
Here are some useful ideas from other experts to help you with your blogging strategy.
I absolutely love the CoSchedule Blog. They post fantastic information about content marketing, plus the design of their site is stunning.
In this post, they break down the steps needed to make a fantastic blog for your small business. It can be difficult for a small business that is only just coming online to adapt and learn about all the tools they can use to develop their brand. Blogging is one area you most likely want to develop. However, who will write the article, edit it, find appropriate images, share it on social media, and identify and liaise with guest bloggers? It’s a big task that can quickly feel overwhelming without a clear plan to put into action.
Ideas covered in this article include:
- Establishing Blogging Goals And Guidelines
- Making Sure Everyone Knows Their Role
- Setting Deadlines Your Team Can—And Will—Actually Meet
- Guest Blogging
They also talk about the qualities that make up a successful guest blog for small businesses looking to expand their online presence.
Now this isn’t strictly an article, but it’s an awesome web app I came across recently. Again, it’s from CoSchedule like the previous article. Do you struggle with writing headlines that get clicks and have SEO value? If so, I strongly encourage you to try the Headline Analyser by CoSchedule.
It analyses and provides feedback on how well your headline will perform, giving it a ranking out of 100. It might seem like a bit of an enigma initially, but after a while, you begin to understand it more and how to create better headlines. It’s particularly useful for small businesses who may not have much experience creating headlines for articles. It is free, so use it and practice with it as much as you can, because headlines are super important to get right.
Finding Blog Images
When sourcing high quality photos for your articles, you need to be careful about the licensing laws as it’s illegal to publish other people’s photos without permission. There are sites such as iStockPhoto and ShutterStock where you can purchase images, and they do offer some great deals. But at £5 per image, you might want to look at the below two image sources, that are free to use:
This isn’t a huge source, but it contains top-quality photos. You can do whatever you want with these photos, and they add 10 new photos every 10 days. I’ve used them quite a few times, using their images in blog posts and even YouTube videos. If you are struggling to find what you need this site, try Arthur Weill’s tool that uses the same images from Unsplash with the added benefit of a keyword filter functionality.
Compared to UnSplash, Pixabay has a massive library of free-to-use photos. You don’t even need an account with they to download any of their photos! They do offer some paid photos too but the vast majority are free.
Be sure to always check the licensing rules for each image source you use, or you could get sued!
Part 2 will be coming soon!