John Whiting

Why We’ve Altered The Value Proposition Canvas

After discovering the Value Proposition Canvas last year, I’ve been meaning to write about it for quite some time. I’ve written about the Business Model Canvas before, which ties in to the Value Proposition Canvas. For us here at Digital Heart, the Value Proposition Canvas is very interesting to us as it ties heavily into… Read more »

An Easy Way To Create A Customer Persona

Earlier this week, we discovered this fantastic tool by HubSpot that allows you to create a Customer Persona in minutes. This is a B2B tool, so suits businesses that sell products and services to other business professionals. The principles, however, are similar when creating personas of consumers. “A customer persona is an archetype of an individual… Read more »

How To Create A Customer Persona

A customer persona is an archetype of an individual fictional character, preferably based on research, not just intuition. They encourage businesses to relate to customers as human beings and create products and services from a customer-centric perspective. Why are they important? A customer personas can help in many ways: Narrowing down your target audience Realising that… Read more »

Weekly Roundup Of Our Favourite UX Articles

Our focus for this weekly roundup is on our favourite UX articles. We’ve picked out our favourite articles, videos, and interviews about the topic and we hope you enjoy our comments on each piece. As a side note, my favourite article for this week was by Digital Telepathy. If you are struggling with a creative… Read more »

Using Neuromarketing, Colour Psychology, And Perfecting Call To Actions In Web Design

This week, I decided this roundup should be all about web development and UX. Recently, I’ve been working on two new websites for exciting products and spending time researching tips and tricks to improve conversions and sales.  One of the aspects of web design I enjoy is experimentation. I discover new articles frequently that cover… Read more »