Recently, in our past blogs, we’ve been talking about changes in Google Ranking factors that will impact your website, to analysing the content development of particular websites. For this weekly roundup blog, I thought eCommerce would be a great topic to focus on.
Below, I’ve included my favourite articles that are all about eCommerce tips for small businesses in 2015.
This blog post is by James Bavington (@jamesbavington), Technical Director at Creare.
When searching for ecommerce tips today, this was one of the first blogs that caught my eye from Magento. The blog talks about 5 key points they focus on to make a difference to their online sales. There is plenty to learn from this article. I particularly like one of their first points which is to write down 5 key points that make your company different and awesome. These are your unique selling points you can use to make your products stand out above the rest of the competition. They touch on other topics such as the importance of customer reviews, trusted payment gateways, and even why it’s important to have engaging ‘About Us‘ and ‘Contact‘ pages.
I thought this was a wonderful post. It covers a lot to do with the technical side of running an online store, focussing on making your site as visible as possible with SEO. They offer some interesting suggestions such as using your blog to answer any questions your buyers may have. Not only does this cut down your time responding individually to customers who need help, but these blogs will likely bring in traffic too!
It’s a long blog, but they back it up with example images that make things easier to understand. If you run an ecommerce store, then I highly recommend you read this blog!
This is a nice summary post from entrepreneur.com. They post a nice statistic at the start of the article that shows how much growth and potential there is in ecommerce.
‘….from 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. In 2014, it increased to $304.1 billion, and trends suggest 2015 will top off somewhere around $347.3 billion. Total estimated retail sales in the U.S. came in around $3.19 trillion for 2014. So approximately 9.5 percent of total U.S. sales was from ecommerce…’
The closing point to the article is ‘keep on evolving’ in regards to your online store and I absolutely agree with this. Things change constantly in the online world, and you need to stay on top of trends, SEO best practices and split testing to get the best possible results.
This blog displays many things you need to know about improving your online store to reach as many people as possible in a nice infographic. Most of it is perhaps slightly technical for the average small business owner, but they do provide links to where you can find out more about these things. They do mention Google Analytics which is something I encourage everyone to install on their website today. It’s free, and it gives you so much essential data about your website.
I think this blog is a fantastic roundup from a variety of top experts (including Gary Vaynerchuk, a online branding expert). Generally, the overall consensus is that mobile and tablet traffic is going to be huge in 2015, and ecommerce stores and sites are going to have to adapt to this. I thought it was interesting to see one point of view from an expert who said we’ll see more companies start to focus on the lighter side of business and try to turn the shopping experience into something fun, unique, humorous and enjoyable to stand out from competitors.