How To Find The Perfect Web Developer (Part 1)

Finding The Perfect Web Developer

How To Find The Perfect Web Developer

Perhaps you are looking to change the placement of a ‘buy it now’ button, or change the colour scheme, or even create a brand new website. If you don’t have an internal IT team, you need to find a web developer.

Web developers are everywhere. Websites like or elance are full of web designers and developers of varying levels of expertise. You are also likely to find dozens or hundreds of developers in and around your town.

We are blessed with an abundance of web developers, but you now have to start the daunting challenge of narrowing down the possible candidates to just one. However, remember the most important thing: you need to be able to work well with the developer.

For the rest of this article, I touch on ways small businesses can make sure they are getting the best person to work for them.

Before you even start to look for your ideal developer…

Try to figure out as much as possible about what you want. The more you can put down on paper, the better.

I’d recommend browsing the web, looking at competitors, doing keyword searches for similar businesses to yours and getting inspiration for good and bad design. Make a list of what you like and don’t like, with links to the source website, so that it’s easy to communicate and explain. Be detailed in your descriptions. If you’re struggling to think about design aspects to analyse, try these:

  • Functionality
  • Design styles
  • Layouts
  • Navigation
  • Content
  • Imagery
  • Calls to action

Also, at this stage, try asking your friends, family, and staff for their ideas and inputs. Sometimes we can get so wrapped up in a website design or project that a fresh pair of eyes can really help to add new perspective. It’s amazing how much great input can come from other people. You’ll also be surprised how involved and interested some people can become when asked about their opinions and ideas for a website.

The final part of this stage is to think about your customers. What do they need? Why would they come to your website? What can you do on the website to make it easy for them to find what they need? How can you make the benefits clear to them? How can you make it clear they’ve come to the right place?

All of these questions ideally need to be answered.

What if you don’t have any technical knowledge of websites and development? How can you still create a detailed design brief?

Finding The Perfect Web Developer

This is a scenario that many small businesses who haven’t done much web work before tend to face.
Gathering all of the requirements mentioned above is a very important phase in the process, and you really want it to be as detailed as possible. Be aware that if you aren’t detailed enough with creating your design brief at the stage, your brand new website also won’t look the way you want it to.

‘“If you don’t know where you are going,
you’ll end up someplace else.”

(Yogi Berra)

So, to avoid this potential outcome, here’s what you can do. If you don’t have the time or ability to focus, hire somebody that can. Yes, it will cost money to bring in a project manager / business analyst / designer with the right skills, but it’ll be worth it. Design and marketing agencies usually have the right type of experienced people to handle every stage in the design and development process.

What you need to understand about web developers

Web developers come with a diverse range of coding experience and knowledge, and good developers would be very much aware of what’s going on in their speciality fields (i.e. the coding language or platform they work with). They have technical skills.

What they may not have is direct experience with:

  • Digital marketing
  • Digital strategy
  • Business-analysis
  • User-experience design
  • Visual design
  • Project management

So, knowing this, find out what you should and should not expect from your developer in Part 2 of this article.

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