A customer persona is an archetype of an individual fictional character, preferably based on research, not just intuition. They encourage businesses to relate to customers as human beings and create products and services from a customer-centric perspective. Why are they important? A customer personas can help in many ways: Narrowing down your target audience Realising that… Read more »
For Part 1, click here! Content Development When it comes to plumbing businesses, many people think creating content is not necessarily worthwhile, considering that they are likely to get most of their customers from referrals. However, I really do think there is content that plumbing sites can create to attract customers. For example, by keeping… Read more »
For this article, we wanted to do something quite different to our usual content. Over the past month or so, while researching target markets who may need help with web design, we stumbled across a few different sectors (we’ll cover all of them over the next few months), in which the results seemed especially interesting… Read more »
Last week I spent two days in my local village centre, visiting each shop and presenting them with my market research survey questions, with the aim of finding out what they think about their web presence, what their digital strategy is like, what they have spent and intend to spend, what they know or don’t know about digital marketing etc.
Today is the big day – I’ve prepared a “web presence” market research survey, with the purpose of gaging what small businesses in my village think about their websites, what they know about SEO, whether or not they have a digital marketing strategy, how much they are willing to invest etc.