market research

How To Create A Customer Persona

A customer persona is an archetype of an individual fictional character, preferably based on research, not just intuition. They encourage businesses to relate to customers as human beings and create products and services from a customer-centric perspective. Why are they important? A customer personas can help in many ways: Narrowing down your target audience Realising that… Read more »

An Analysis Of Web Design & Content Development In The Plumbing Industry (Part 2)

For Part 1, click here! Content Development When it comes to plumbing businesses, many people think creating content is not necessarily worthwhile, considering that they are likely to get most of their customers from referrals. However, I really do think there is content that plumbing sites can create to attract customers. For example, by keeping… Read more »