For Part 1, click here! Content Development When it comes to plumbing businesses, many people think creating content is not necessarily worthwhile, considering that they are likely to get most of their customers from referrals. However, I really do think there is content that plumbing sites can create to attract customers. For example, by keeping… Read more »
As a small business, we all work in teams that can range from just two people to as many as thirty. Being stuck in a long email thread with four other people can be a nightmare, as it becomes increasingly hard to keep track of people’s comments. Another example of communication complexity can be demonstrated… Read more »
Creating a design brief for a website is extremely useful, but also quite difficult to do. However, by focussing on some of these key points, you’ll learn how to write a detailed brief that designers and agencies will be able to understand. There are many different ways to write a brief and it can depend… Read more »
Everyone needs a Gandalf to help with strategy! muzings about small business strategy and the importance of sharing the load with other people.
Why customer research is important when building or improving products and campaigns. What happens when you do it right and three things to start with. What happens if you don’t do it.
A marketing plan is a necessary basic element for any business, big or small. How come I’ve left it so long? well, here it is for all to see, perhaps some new businesses might find it useful… Certainly some might find holes in it!. Happy holidays!
Thoughts of project management – traditional and agile. I’m reading and learning about “lean” and “agile”, and it’s exciting and very interesting to me, because just as I know the benefits of managing projects in traditional ways first hand, so I have noted the weaknesses of these approaches from time to time. Especially in relation to complex commercial website development projects.
Should small businesses invest time and money into social media? it doesn’t always work – One interesting anecdote is the failed Pepsi campaign on social media a couple of years ago. Pepsi had invested millions in social-responsibility campaigns on Facebook and Twitter, at the expense of traditional media such as TV ads. So what should we do as small businesses?