From personal experience, I’ve found that many small businesses need to use tools that help to automate social media, without breaking the budget. The reason these tools are useful is because they can significantly help to reduce time on certain activities like posting tweets and Facebook posts. Instead, using these tools, you can schedule social… Read more »
Should small businesses invest time and money into social media? it doesn’t always work – One interesting anecdote is the failed Pepsi campaign on social media a couple of years ago. Pepsi had invested millions in social-responsibility campaigns on Facebook and Twitter, at the expense of traditional media such as TV ads. So what should we do as small businesses?