CRM stands for Contact Relationship Management. These days a CRM is likely to be a web application, or software you can install on your computer or server.
Do you need one? if you manage a small business or charity that wishes to build an ongoing relationship with your contacts (most businesses do because it take less effort to get repeat business than to get new business), then the answer is a resounding YES.
How I used WIX to build the Digital Heart website with no web development or design skills. And why I chose it over WordPress.
A marketing plan is a necessary basic element for any business, big or small. How come I’ve left it so long? well, here it is for all to see, perhaps some new businesses might find it useful… Certainly some might find holes in it!. Happy holidays!
Results of research of currently available CRM systems and the impressive use of social media integration achieved by Nimble CRM.
Read this if you are looking to start a forum and not sure which platform to use. I’ve done some extensive research on this topic! This post lists the methodology as well as the clear winner.
Story-telling is an art. In preparation for a networking event, I knew I had to get the story of my business right for the occasion. With that in mind, I did some research to help me get my story together. I wasn’t born with it, seriously challenged person when it comes to holding a captive audience. But this stuff can be learned! thank god. I include some great resources to help you tell a good story.
During a use-case development workshop I ran recently, we encountered a problem.
We were creating scenarios for three different website personas, and without being able to speak to customers in real-life we encountered a problem – we didn’t have enough information to really understand this persona. What to do?
Thoughts of project management – traditional and agile. I’m reading and learning about “lean” and “agile”, and it’s exciting and very interesting to me, because just as I know the benefits of managing projects in traditional ways first hand, so I have noted the weaknesses of these approaches from time to time. Especially in relation to complex commercial website development projects.
How creating website personas can help startups clarify the direction they should take, and why I haven’t done this yet for Digital Heart. Can one person be the interviewer and interviewee? (Is a one-person workshop really a workshop) – The small business dilemma
Lead generation can be a headache to small businesses, especially at the beginning before you get a chance to spread word-of-mouth. So what are your options as a small business looking to reach new audiences? Inbound marketing and SEO is one thing, but how about the more traditional ways of obtaining data? This post lists your options for data providers, with pros and cons.