Should small businesses invest time and money into social media? it doesn’t always work – One interesting anecdote is the failed Pepsi campaign on social media a couple of years ago. Pepsi had invested millions in social-responsibility campaigns on Facebook and Twitter, at the expense of traditional media such as TV ads. So what should we do as small businesses?
WordPress is a great platform, we know this. But are there any alternatives for the non-coder small business owner? I’ve tried WIX and loved it. It’s not perfect by any means but so easy to use. This post looks at the very basic pros and cons for each
Last week I spent two days in my local village centre, visiting each shop and presenting them with my market research survey questions, with the aim of finding out what they think about their web presence, what their digital strategy is like, what they have spent and intend to spend, what they know or don’t know about digital marketing etc.
Today is the big day – I’ve prepared a “web presence” market research survey, with the purpose of gaging what small businesses in my village think about their websites, what they know about SEO, whether or not they have a digital marketing strategy, how much they are willing to invest etc.
How Google works infographic